Roadmap | BuyETHaddress

🚀 The ENSv2 Transformation

ENSv2 and Namechain launch in Q1 2026, fundamentally changing how ENS domains work. Each .eth name gets its own registry contract, enabling trustless subdomain leasing with custom permissions and 99% lower gas costs on Layer 2.

Our Strategy: Build recurring revenue through subdomain leasing across 1600+ premium domains, with direct ENS App integration for seamless on-chain transactions when ENSv2 launches.

✓ COMPLETED

Phase 1: Foundation Built

Timeline: 2025 — Completed

Portfolio Assembly: Built over 1,400 premium Real World Utility ENS domains across infrastructure categories
Strategic Focus Areas: AI/Agents, DeFi, Validators, RWA, Infrastructure, Compliance, Employee Management, Retirement
Security Infrastructure: Hardware wallet protection, recovery systems, gas optimization strategies
Brand Establishment: ensv2marketplace.com website, email branding across ecosystem
OpenSea Listings: Systematic listing deployment across portfolio with standardized pricing
Billboard Strategy: Domain avatars advertising across ENS ecosystem for visibility
Market Intelligence: Deep knowledge of ENS trends, undervalued categories, emerging narratives
Renewal Management: Sustainable portfolio management with strategic pruning and optimization

Foundation Complete: Portfolio assembled. Infrastructure ready. Now positioned for ENSv2 migration and subdomain leasing empire launch in Q1 2026.

⚡ Q1/Q2 2026

Phase 2: ENSv2 Migration & Direct Marketplace

ENSv2 launches in Q1 2026. When it does, BuyETHaddress becomes a streamlined marketplace with direct ENS App integration for instant transactions.

ENSv2 Migration - Migrate 1600+ domain portfolio to Namechain L2, unlocking subdomain leasing capabilities and 99% lower gas costs
Subdomain Leasing Infrastructure - Deploy automated subdomain leasing with ENSv2 native controls and stablecoin pricing
Direct ENS Integration - Every domain listing gets a button linking directly to ENS App for instant purchase/transfer - no middleman, no custody, pure on-chain transactions
OpenSea Integration Maintained - Keep OpenSea links for buyers who prefer that platform, giving users choice in how they transact
Solo Operation Focus - No memberships, no other sellers - just one curated portfolio optimized for subdomain leasing and direct sales
Streamlined Experience - Browse domains → Click ENS button → Complete transaction directly through ENS App. Simple, trustless, efficient.

Direct to ENS: No membership platforms needed. BuyETHaddress remains a focused, single-operator marketplace with direct ENS App integration when ENSv2 launches. Browse, click, buy - all through official ENS infrastructure.

🔮 FUTURE

Phase 3: Full Marketplace Infrastructure

Transform into a full-service ENS marketplace with internal transaction handling and dual revenue streams through sales commissions and leasing directory memberships.

Domain Sales Marketplace - Open platform for public sellers to list ENS domains with quality approval standards maintaining Real World Utility focus
3% Sales Commission Model - Platform takes 3% commission on completed domain sales, handling transaction coordination, escrow verification, and transfer execution through internal admin systems
Subdomain Leasing Directory - Membership-based advertising platform where domain owners pay monthly/annual fees to promote their domains as available for subdomain leasing (e.g., "defiprotocol.eth - Subdomains Available")
Admin Dashboard Infrastructure - Custom-built backend for managing sales listings, processing transactions, coordinating transfers, tracking commissions, and administering leasing directory memberships
Internal Transaction Handling - Manage full sales cycle in-house: listing verification → buyer inquiry → payment coordination → ENS transfer → commission settlement. OpenSea-style process but proprietary infrastructure.
Dual Revenue Architecture - Commission-based sales revenue from marketplace transactions + recurring membership fees from leasing directory advertising subscriptions
Etherscan Verification Layer - On-chain ownership verification for all listings preventing fake domains and maintaining trust through transparent blockchain validation
Quality Control System - Manual approval process for both sales listings and leasing directory applicants ensuring platform maintains high-utility domain standards

Technical Implementation: Full marketplace requires custom transaction coordination systems, payment processing infrastructure, escrow-style holding mechanisms, automated commission tracking, membership billing integration, and admin tooling for managing multi-party transactions. Leasing directory operates separately as advertising platform - members manage their own subdomain leasing, platform provides visibility.

🔮 FUTURE

Phase 4: Platform Enhancement & Market Intelligence

Enhance the directory with data-driven features that help members understand the market and make better decisions.

Advanced Analytics Dashboard - Members see view counts per listing, trending categories, peak traffic times, and total directory engagement
AI Price Estimator - Members input their domain and get pricing suggestions based on similar names in the system—category, length, word structure, recent sales data
Market Intelligence - Study maps showing what domains have sold, sale prices, active leasing activity, price ranges by category
Etherscan Verification - Direct Etherscan links on every listing to verify domain ownership on-chain, eliminating any possibility of fake listings
Featured Placement Options - Premium ad slots at top of high-traffic categories for members who want maximum visibility
Marketing Expansion - SEO optimization, social media presence, partnerships with ENS communities to drive qualified buyer traffic
Platform Refinement - Improved search, better mobile experience, faster load times, enhanced category filtering

Platform Purpose: Membership fees fund advertising and platform development. More traffic and better data = more visibility for everyone's domains and subdomain leasing opportunities. We're the marketing engine with market intelligence.

✨ 2027+

Phase 5: The ENS Infrastructure Standard

ENSv2Marketplace evolves from directory to ecosystem hub—the trusted standard for Real World Utility ENS infrastructure discovery and validation.

Market Authority - Recognition as the authoritative source for vetted, production-ready ENS infrastructure names
Advanced Intelligence - AI-powered valuation models, market trend analysis, and pricing recommendations for members
Institutional Integration - Enterprise partnerships and bulk acquisition channels for companies building on ENS
Cross-Chain Expansion - As ENS extends to other L2s and chains, marketplace adapts to showcase multi-chain capabilities
Developer Ecosystem - APIs and tools for building on top of curated ENS infrastructure

The Long Game: We're not building a marketplace—we're building the trusted layer between quality ENS infrastructure and the people who need it. As ENSv2 matures and subdomain leasing becomes standard, we're positioned as the discovery engine powering it all.

💡 Strategic Principles

Direct ENS Integration - When ENSv2 launches, every domain gets direct ENS App purchase links. No custody, no middlemen, pure on-chain transactions.
Subdomain Leasing Specialists - Focus on building recurring revenue through ENSv2 native subdomain leasing infrastructure across 1600+ domains.
Quality Over Quantity - Curated portfolio focused on Real World Utility. Infrastructure domains that developers and institutions actually need.
Solo Operation - No marketplace platform with memberships. BuyETHaddress remains a focused, single-operator portfolio optimized for direct sales and subdomain leasing.
User Choice - Maintain both ENS App links (direct) and OpenSea links (alternative) so buyers can choose their preferred transaction method.