🧑 About the Founder — Craig Vsetula
The Beginning
I am the full-time caregiver for my disabled son, who requires 24/7 support. That responsibility reshaped my lifestyle, keeping me indoors and searching for something I could build — something meaningful.
I had already been interested in Bitcoin and Ethereum, and when I learned about naming accounts, I saw a bigger opportunity: a company dedicated to owning valuable names, keeping them affordable, and preventing bad actors from blackmailing the innovators building our future.
This venture also became a way for my son to be involved — to pass time, learn, and build alongside me. Together, we're creating something that can grow into his future as well as mine.
Resilience and Growth
The early days weren't easy. Malware stole nearly 100 names from my wallet, but I fought back, secured my system, and recovered them. That setback only fueled my determination.
Within weeks, I had built a portfolio of hundreds of premium names, carefully curated to focus on two-word combinations with real-world utility — domains that startups and institutions can actually use today.
Building BuyETHaddress
Today, buyethaddress.com showcases over 1,600+ premium domains, categorized and verified. Every name is secured by hardware wallets, every listing is transparent, and every lease comes with a price-lock guarantee.
My Strategy is Simple:
- Acquire names with real-world utility (finance, compliance, governance, infrastructure, staking, AI, and more)
- Avoid gimmicks and short-term hype
- Price for institutional urgency, not quick flips
- Offer leasing models that make premium names accessible while protecting long-term value
🚀 Pioneering the Real World Utility Movement
It's time to evolve. The ENS landscape has been dominated by emoji toys and number collections for too long. Web3 is maturing, and the infrastructure needs real names that protocols can actually use.
Real World Utility (RWU) names are in. Everything else is cute.
I decided to be the pioneer who calls it: put down the emoji collections and number hoarding. The future belongs to readable, functional, infrastructure-focused domains — names like validatorregistry, zkengine, liquidationbot, accountabstraction, and complianceaudit.
The RWU Philosophy:
- Readable rules. Short is great, but if protocols can't understand what your name does, it's useless.
- Infrastructure over speculation. Names that solve real problems, not names hoping to flip for profit.
- Two-word utility combinations. Descriptive enough to be functional, short enough to be premium.
- No gimmicks. No emojis, no pure number plays, no meme speculation. Just utility.
This isn't about being anti-creative or anti-short. This is about recognizing that Web3 infrastructure needs names that work — names that developers search for, names that institutional players understand, names that make sense when you see them in a protocol.
BuyETHaddress is leading this shift. Our 1,600+ domain portfolio proves the model works. Real builders need real names, and we're here to provide them.
Vision Forward
With ENSv2 on the horizon, scalability and affordability will only amplify the value of this portfolio.
My goal is to position buyethaddress.com as the global gateway for subdomain leasing and infrastructure suites — a platform where every name is more than a domain, it's a storefront for the future.
✍️ Founder's Note
This project grew from my caregiving role and my determination to build something lasting with my son — but it became clear the ENS space needed someone to lead the shift to Real World Utility.
The market was flooded with emojis and number collections. Meanwhile, premium utility names were scattered and overpriced. I saw the opportunity to build a focused RWU portfolio and keep prices fair.
Web3 is maturing. Infrastructure needs readable, functional domains. I decided to pioneer that shift — acquire the names protocols actually need, price them fairly so everyone wins, and prove the RWU model works.
Our 1,600+ domain portfolio is the proof. Fair prices. Real utility. No speculation games.
The shift has begun. Thank you for being part of it.
— Craig Vsetula
RWU Pioneer